Our Mission

Today, our mission, “Not One More Child Drowns,” is the foundation of everything we do and is the driving force behind ISR’s employees, our independent ISR Instructors, and our major corporate partnerships. We believe the successful prevention of the leading cause of accidental death for children under the age of 4 in the U.S. will require a large group of caring and capable professionals whose sole focus is to save lives. To date, we have delivered more than 8,000,000 ISR Self-Rescue® lessons and saved more than 800 lives.

About ISR Jacksonville Instructor Heather Spurlock


My name is Heather Spurlock and I live in Jacksonville, Florida with my husband and two children. Our first child drowned May 21, 2013 and passed away on May 24, 2013. We had him in floatation devices every time we had him in the water. I had no ideas about the dangers and false sense of security these devices cause. We knew nothing about ISR until someone posted on one of the news articles about him drowning that we should have done ISR. I attended mommy & me lessons at a very popular swim school locally and thought that was what I was supposed to do. After losing Steven, I avoided all bodies of water. I figured, If we don’t go near them, my children will be safe. It was after I received a message asking for prayer that it occurred to me, I can’t avoid water or sleeping. A mother and toddler took a nap and the toddler woke up before the mom. The child drowned in the bath tub. I immediately reached out to an Instructor in Jacksonville and signed my two children up for lessons. It was laid on my heart that becoming an Instructor was my purpose in life and our area was under served. I am honored to be able to help prevent other families from going through the tragedy that we went through. I can’t see myself doing anything else.